The company has decided to work on alternative products and announced that they want to draw away from conventional tobacco products.
This huge tobacco company created in 1847 has taken on a more innovative path, it is such that the biggest producer has decided to make products such as the electric cigarette and remain in the market. Now, during the launching of the IQOS, “a smoke-free cigarette”, Philip Morris’ CEO Ande Calantzopoulos announced that they want to stop producing conventional cigarettes.
This company has suffered great losses: losing sues for millions of dollars and a dispute with the government of Uruguay. Tobacco is no longer welcomed with opened arms and they recognize that their products are harmful. That is why they have been working on alternative products the last few years and created some like the smokeless cigarette.
“I believe there will come a moment in time where I would say we have sufficient adoption of these alternative products … to start envisaging, together with governments, a phase-out period for cigarettes,” Andre Calantzopoulos said in an interview on BBC Radio 4.
The IQOS is an electronic device that is used with mini cigarettes. It is different from e-cigarettes, which use a nicotine-laced liquid with 90 percent less of toxins than a regular cigarette. It also uses a lower temperature which causes it to release less smoke.
Since 2008 to this date, PM has invested more than USD 2,000 millions in development and more than 300 scientists and engineers to produce and test the products to make them less harmful. In countries like Italy and Switzerland “heat sticks” have already been commercialized by Marlboro.